When I came on board to run socials for this incredible documentary about skydiving cinematographer Joe Jennings, the film had almost no presence on social media – a couple thousand followers and only a few random photos posted to the grid. Fortunately, the filmmakers and film subject had an incredible library of footage for us to work with - it was just up to be to decide how to deploy it in a tactful manner to grow our following.
Through a combo of intriguing teasers, meme-style posts, and others that simply let the footage speak for itself, we earned an astounding 1.3 million views in the first month. All through organic social efforts.